Want to be an influencer?

Have you heard of influencer marketing? It’s when someone online is able to influence viewers to make a purchasing decision for a product or service.

I’d like to suggest for you to be an influencer of your business.

And if the word “influencer” feels icky, how about we call it being an authority online?

How do you build authority online?

I’ve found the easiest ways to build authority is through:

Educational Content are your how-to videos, listicles, and industry updates.

B-Roll Footage shows you in the trenches of your business. It’s proof you speak from experience.

Self Reflection Posts are insights into your mind. The general public forgets business owners are constantly overcoming challenges and setbacks. Posts about gratitude and lessons learned humanize your entrepreneurial journey.

Publish these types of content over the next 30-60 days and watch as you become an authority online.

Perfect timing for the new year ;)

-Romi

PS happy hump day!!!